Two Rivers Marketing is a full service B2B marketing agency. B2B, also known as e-biz, is the exchange of products, services or information between businesses.
Was founded in 2000, and the headquarters are located in Des Moines, Iowa.
SEO is used anytime content is created on the web, such as:
No SEO negatively impacts how search engines see your site.
Top ranking foctors for google include, links, content and rankbrain.
There are short and long keyword phrases; short tail keywords are generally one or two words, whereas long tail mare three or four.
Secondary keywords are used after primary, they increase chance of visitors.
LSI keywords, or Latent Semantic Indexing are keywords related to your main keyword.
LSI keywords are words that share the same context as each other.
The most interesting thing I learned from Anna was the Moz keyword search.
By using the moz keyword search, people are able to look up the difficulty of attaining a top spot for that keyword phrase.
This allows people to find a keyword phrase that works best for their site and rule out the ones that might be too difficult.
Before hearing about this in class, I knew nothing about this feature. It is something I'd enjoy playing around with in the future.
I asked if there were any keywords with a difficulty above 90, the answer I got is that most short tail are generally around 50-70
One of the things that can be done in the digital marketing role to apply this knowledge includes spreading it to others.
A lot of people don't know much about digital marketing, especially with the field constantly changing.
Whether inside a cooperation, or as an outside source, someone in the digital marketing field can help others with their website SEO.
Not only can you help others by working with them, but also learn more from others in the field and whatever new problems they might be having.